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USING CUSTOMER INFORMATION 100 GREAT BUSINESS IDEAS Seamlessly gathered information can be used to save costs, to provide a tailor-made service to individual clients, and to sell more—often using the internet. The idea…

UNDERSTANDING DEMOGRAPHY The world is changing fast, and one of the greatest changes in human history has taken place without many of us even noticing—the changes that result from demographic developments. Understanding these…

THE RULE OF 150 100 GREAT BUSINESS IDEAS of collective management such as communication, initiative, and flexibility, and it has enabled a big business with thousands of employees to retain the attitude of…

SCENARIO PLANNING  100 GREAT BUSINESS IDEAS second place in the industry’s profitability league table. It knew which governments to lobby, how to approach them, where to diversify, and what action to take with…

PSYCHOGRAPHIC PROFILING To improve sales efficiency, customers can be divided into “groups” according to their personal needs and preferences; new customers can then be assessed and assigned to the appropriate group. This profiling…

MASS CUSTOMIZATION Large-scale information gathering and storing enables the provision of a high-quality, personalized service for each client. By adding value to your product, you can shut out competitors and ensure repeat business….

MARKET TESTING The finest place to develop a profitable business, and the best way of building success, is often when you are already operating a business. Lessons can be taken directly from the…

MAKING YOUR EMPLOYEES PROUD 100 GREAT BUSINESS IDEAS As TNS illustrates, simple and positive gestures can achieve impressive results in terms of employee satisfaction, pride, and motivation. In practice • Carry out acts…